Among the victims was a prominent Canadian-Somali journalist, three Kenyans, three Tanzanians, two Americans and a Briton.
Somalia's security forces on Saturday ended the overnight attack by the militant group in the southern port city of Kismayu, a police officer said.
"People save all their lives to have a retirement by the beach, yet, we have plenty of it and can not see its value".
"There are dead bodies and wounded people strewn inside the hotel", Abdiweli added. "We management the hotel now".
Abdiasis Abu Musab, al-Shabaab's military operation spokesman, said the group was behind the attack and fighting was still going on.
The attack went on for 14 hours, and it began on Friday night local time when a suicide auto bomb destroyed the entrance gate at the Asasey Hotel and at least four gunmen were able to enter, according to the AP. Many people have been rescued. "The four attackers were shot dead", he said.
They also said that there are journalists among the dead.
He wrote: "I'm absolutely devastated by the news of the death of our dear sister Hodan Nalayeh and her husband in a terrorist attack in Somalia".
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She returned home recently returned to expand her work in a country she loved very much.
She was the first female Somali media owner.
Tributes have been paid to her, with BBC journalist Farhan Jimale calling her "a attractive soul" while Canada's immigration minister Ahmed Hussen said she was a "voice for many".
"Among the dead was also a Jubbaland presidential candidate named Shuuriye".
Aden Aw Hirsi, Somalia's Minister of Planning and worldwide co-operation, said on Twitter: "We are heartbroken by their sudden violent deaths". "We are restful combating all throughout the hotel", he mentioned.
At least 26 people were killed in the attack, which a Somali official said started with a suicide vehicle bomb before gunmen stormed the Asasey Hotel.
Nur became as soon as relating to elections within the metropolis due one day in August.
Turkey on Saturday "strongly" condemned the terror attacks.
In 2011, they fled positions they once held in Mogadishu, and have since lost many strongholds.