Later this year, Disney is launching its own rival video streaming service.
Disney+ will launch on November 12 in the United States, featuring content from a host of Disney brands including Marvel, Star Wars and Pixar as well as recently acquired Fox properties such as "The Simpsons" and National Geographic programming.
On Thursday, Disney announced three original Marvel-based TV shows would be developed for the platform.
As well as Episodes I - VII, plus Rogue One (it sounds like The Last Jedi and Solo aren't coming at launch), Disney+ will host The Mandalorian, the first ever live-action Star Wars series, overseen by Jon Favreau and featuring the likes of Taika Waititi, Dave Filoni, and Bryce Dallas Howard directing episodes.
The price announced is well below's Netflix $12.99, about which Disney chairman and CEO Bob Iger said, "This is our first serious foray in this space, and we want to reach as many people as possible with it".
Also known as Disney+, this platform aims to include 7,000 TV shows and every film in Disney's library.
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The Disney+ interface offers a similar design to other streaming services, with rows of icons for recommended content, recently watched titles, newly added titles, and different genres.
Disney is hoping to undercut Netflix by charging less ($6.99 per month compared to Netflix's U.S. starting price of $8.99), though it's now unclear how these prices will translate in the UK. In total over 7500 television episodes and 500 movies will be available. It's an intriguing premise and one that bodes well for the rest of the high-concept series.
"The service will offer fans of all ages a new way to experience the unparalleled content from the company's iconic entertainment brands, including Disney, Pixar, Marvel, Star Wars and National Geographic, and will be available on connected TV and mobile devices", according to a statement from Disney. "Forky Asks a Question" will be an animated short series and "Lamp Life" will be another Pixar animated short film.
"These shows will be on the same level of quality that you'd come to expect from Marvel Studios". Disney is late to the party and in its absence Netflix has built the world's leading streaming service with a near-global reach.
Shown during a presentation on the service by Disney, the company appears to be planning to bring Disney+ to PS4, Xbox One, and Nintendo Switch.