Despite being plant-based, Burger King promises the Impossible Whopper's patty is just as juicy and crave-worthy as the standard beef. The product will be served for a limited time at 59 store locations in and near St. Louis, according to the company, though it didn't say how long the Impossible Whopper will be on its menu. (If you don't like it, you can chalk it up to St. Louis' apparently very disturbing food culture).
The fast-food chain is developing the product with California's Impossible Burger, which provides meatless burger for Red Robin, White Castle and many other restaurants. May we all love something as much as these people think they love beef.
"We wanted to make sure we had something that lived up to the expectations of the Whopper", said Burger King's North America president, Christopher Finazzo. This, it's worth noting, is not an April Fools' joke. First of all, Missouri has actually passed legislation against plant-based protein, so it's not exactly the ideal testing ground for plant-based products.
To mark the launch on April Fool's day, the burger giant released a hidden-camera-style promo video showing the serving of plant-based Whoppers instead of meat to customers who marvel that they can not tell the difference. Carl's Jr. partnered with Beyond Meat in January 2019 to provide a plant-based "Beyond Burger" on their menu, according to the company.
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The burgers include an iron-containing molecule from the roots of soy plants called heme. That version is being used in Burger King's Impossible Whoppers. A quarter-pound Impossible patty has just 14 grams of total fat and 240 calories, compared with 23 grams of total fat and 290 calories in a quarter-pound beef patty.
Vegetarian patties aren't new for the market. Burger King, a national fast food joint, may become one of its biggest milestones, at least as far as public accessibility is concerned.
"There's a lot of interest in plant-based burgers", he noted.
But if history in any indication, McDonald's could be pressed to introduce its own veg burger, should the public take a shine to the Impossible Whopper.