The video service, which is created to rival offerings from Netflix Inc. and Amazon.com Inc., will couple Apple-developed or funded TV shows and movies with the ability to subscribe to content from providers like Starz, Bloomberg News reported last month.
Other businesses that are part of Apple's services unit include iTunes, AppleCare, Apple Music, ApplePay, the Apple Store and more.
Akash Ambani-Shloka Mehta wedding: Tony Blair, Aamir Khan are among guests
Reliance chairperson Mukesh Ambani's eldest son Akash is all set to tie the knot with Russell Mehta's daughter Shloka today. Right from the Bachchans and Shah Rukh Khan to Ranbir Kapoor and Alia Bhatt , everyone is right here.
The US technology firm has just sent out invitations to the world's media and Monday, March 25 is the date that Apple fans need to put in their diaries. It would be competing directly with the widely popular services like Netflix, Hulu, Amazon Prime, etc. This was also noted on Apple Malaysia's website (shown below) although it seems like the live stream will still take place at Apple US' website.
For two years Apple has been signing up the best talent, including Sony Pictures' Zack Van Amburg and Jamie Erlicht, and greenlighting dramas, comedies, thrillers and sci-fi series with top names from Steve Carell to Jennifer Aniston, as it looks to make a mark in the TV streaming industry. Apple has also booked a series from "La La Land" director Damien Chazelle, an "Amazing Stories" reboot from Steven Spielberg and an animated series from the creator of Fox's "Bob's Burgers".
BuzzFeed News reporter John Paczkowski points out that Apple also used the slogan for a 2006 event to preview Apple TV. One that could add as much as $10 billion in additional revenue to Apple's coffers - and serve as one more Apple product that keeps customers tied in to the company's ecosystem. The company was rumoured to be holding an event on March 25 before, and it's now sending out official invites to the press this evening. Previously, the company has launched the iPhone SE, the budget $329 iPad and the 9.7-inch iPad Pro.