Facebook’s growth not troubled by scandals and privacy rage
- by Emanuel Hubbard
- in Business
- — Feb 7, 2019
The company also reported an uptick in users in mature markets like Europe, which investors were concerned had reached saturation.
Facebook did not break out advertising revenue by ad product type, but did report 93 percent of ad revenue during the fourth quarter came from mobile advertising.
After announcing this brilliant result, Zuckerberg revealed that 2019 will be the year of success and building new experiences. Analysts now expect that Facebook's revenue will rise 24% in fiscal 2019 but its earnings will stay roughly flat.
After 18 months of distraction defending itself over privacy and its role as a platform for electoral manipulation, Facebook Inc is focusing squarely on products after its strong fourth-quarter results won back investors, who sent its shares up almost 12 percent on Thursday.
Facebook's 30% increase in revenue represents its slowest growth rate since its IPO, and that slowdown won't end anytime soon.
It may also open Facebook up to additional data privacy issues. Chart by author. YOY = year over year. Facebook also recorded 2.32 billion monthly active users.
Trump to meet North Korean leader Feb. 27-28 in Vietnam
Kim and Trump met for the first time in June past year in Singapore. This is friendly ground for Kim and closer than Singapore.
Zuckerberg said that messaging is growing most quickly and predicted that private sharing in groups and stories will become more central to the social experience as people opt to share less publicly. In fact, Facebook added 1 million active advertisers over the past year to bring its total advertiser count to 7 million. Instagram's closest rival, Snap 's Snapchat, had just 186 million DAUs in the third quarter.
According to eMarketer, 46.7 percent of internet users, or slightly more than 23 percent of the world's total population, use the core Facebook app any given month.
There have been lots of back-to-back privacy scandals on Facebook for the past years, including a spread of negative news that won't stop. Rising ARPU should gradually offset slower user growth in the US and Canada and stabilize its top-line growth over the long term.
Headcount increased 42 percent year-over-year.
Evaluating with its previous quarterly report, those figures rose by 1.8 percent.
While Facebook is still the most popular social media channel in Singapore, it seems to be following the global trend of losing its younger users. During the fourth quarter, the public learned more about how it let Russian Federation manipulate users in campaigns that continued through the 2018 USA midterm elections. That's why its earnings growth will temporarily flatten out this year. We are pleased with the company's further investments in product integration and data security, along with the introduction of new social network products and features, all of which we think will help Facebook maintain and further monetize its users. There are now 400 million people who use it every day. Its cash position totaled Dollars 41.11 billion at the end of December.
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