The electrical and household electronics retailer added: "While our prices - like all retailers - can fluctuate throughout the year, we're proud to offer our Price Promise across our entire range - and this covers the Black Friday trading period". "'Black Friday" has really evolved into a shorthand way of saying "big sale'". "The company is also offering an LG 65" OLED 4K Smart TV for nearly half off, though the exact dollar price remains unlisted.
Which? discovered that almost half of the products on offer were sold for less in the six months following Black Friday, which covered the period December 2017 to May 2018.
"Gone are the days when Black Friday simply meant checking the Sunday circulars to see which local retailers had the best deals", Consumer Reports noted in its shopping tips for 2018.
The Sony Cybershot HX60B Superzoom compact camera was advertised as £189 (save £10) on Black Friday by Currys PC World. It was also cheaper by £10 or more at least 43 times in the six months following Black Friday, including 33 days in December and January.
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In addition, many of these stores will have special deals online.
Currys PC World said that it offers customers price transparency by stating exactly when a product was available at a higher price. Make sure you're prepared, and don't buy based on the claimed discount alone.
Thanks to bestblackfriday.com, customers can figure out which stores will be open on the holiday in order to properly plan their shopping schedule, though the site notes that some stores will wait until the release of their Black Friday flyer to confirm their holiday hours.
Yet, many popular products, like fitness trackers and kettles, didn't show a clear trend - making the best time to buy them, whenever there's a good discount.
Don't worry about missing out on a good offer as research has revealed that you could be better off waiting until after Black Friday anyway. Some choice selections from those include two different Xbox One X bundles and one with an unlisted price, Super Mario Party for Nintendo Switch, and a Red Dead Redemption 2 and Call of Duty: Black Ops 4 two-pack on Xbox One. They look better than ever...