Branson himself will be the first passenger to board the Virgin Galactic's maiden voyage and, after undergoing health and fitness tests, he will board the spacecraft into the journey he's been ready for since many years ago. "And then we will be in space with myself in months and not years", after which point his piggybacking little spaceships will open their hatches to the paying public; beating rival nouveau billionaires Musk and Bezos to the PR win of being first to offer orbital holidays to the super rich.
Branson, the founder and CEO of Virgin Galactic, has been investing in this venture since 2004, but if the comments he made yesterday at the Barclays Asia Forum in Singapore are to be believed, the company is finally on the cusp of entering space.
He said his space tourism firm will carry passengers beyond orbit "not too long after" that.
Branson cited a Labour Force Survey that found that in 2016, in the United Kingdom alone, mental health accounted for 15.8 million sick days. In the meantime, test flights are being launched in California's Mojave Desert.
A ticket on Virgin Galactic's SpaceShip Two does not come cheap.
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The fund shaved 0.1 percentage point from America's expected GDP this year and 0.4 percentage points from growth through 2019. It noted that risks from "further disruptions in trade policies" have become more prominent.
"Taking care of the mental health of staff, customers, and even the wider community should be a priority for any business", Branson said.
Once released, the spaceship will fire up its rocket, and head for the sky.
What they, and the other 750 people on the list are hoping to get in return, is the extremely rare opportunity for a weightless experience out of Earth on a round-trip flight that will last just under four hours.
The program follows a move either this year by Townsville Airport, in far north Queensland, to provide emotional support dogs for nervous travellers.
The first space tourists, who visited the International Space Station (ISS) in the 2000s, paid tens of millions of dollars for the privilege.